News

ELVIE SHANE’S “MY BOY” CAPTURES HEARTS AND NO.1 SPOT ON TIKTOK

September 22, 2020

Elvie Shane’s debut single, “My Boy,” goes to country radio today after a six- week virtual radio tour. After being added to 26 stations, the tearjerker became the second most-added song in its debut week (behind Miranda Lambert), just as the song develops viral success on TikTok. The song, written as a heartfelt tribute to his stepson, has caught the attention of TikTok users and inspired a slew of heartwarming videos, pushing the song to No.1 on the platform’s Country chart. With videos garnering more than 15 million views and more than 775 million uses of #MyBoy, the track is seeing spikes on Shazam and other streaming platforms (more than 1.4 million streams in the US alone).

The tender ballad in which Elvie describes his unconditional love for his stepson, has turned to a celebration of blended and unconventional families. In addition to the Tik Tok videos that have illustrated just how powerful this song is, (view examples herehere and here if you want your heart warmed), families with adopted children, surrogate parents and other non-traditional family dynamics have been reaching out to the singer/songwriter, sharing their stories and attachment to the song.

“I’m touched at the response people have had to this song already—it was born out of something so simple and genuine—we call it a ‘God song’ because it just kind of fell in our laps,” said Elvie Shane. “I’m thrilled to have such a special song out on Country radio too, we’ve been talking to stations across the country for the past few weeks—I just feel like there is no better time than now to put a little more love out into the world.”

Listen to “My Boy” by clicking below:

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